Whitehorse Daily Star

Yukon Olympian receives sponsorship

VICTORIA, B.C. - Cyclist Zach Bell, who competed in the Olympics in Beijing this month, and triathlete Kirsten Sweetland, who is from Victoria, will both be fuelled by a Planet Organic Markets' Cosmic Cookie Athletic Sponsorship.

By Whitehorse Star on August 20, 2008

VICTORIA, B.C. - Cyclist Zach Bell, who competed in the Olympics in Beijing this month, and triathlete Kirsten Sweetland, who is from Victoria, will both be fuelled by a Planet Organic Markets' Cosmic Cookie Athletic Sponsorship.

The sponsorship provides organic groceries for one year to help propel the athletes on the road to victory.

The two will each receive $400 worth of groceries every month from Planet Organic Markets so they can have a healthy and powerful diet while training.

"We couldn't think of a better way to support these up and coming athletes than to provide them with a solid base of nutritious, organic food," said Diane Shaskin, Vice-President of Marketing for Planet Organic Markets in a press release.

Bell was on the men's cycling team at the 2008 Summer Olympics in Beijing.

Originally from Watson Lake in the Yukon, he started his athletic career as a freestyle wrestler. He switched to cycling while attending university and bought his first road bike in 2002.

Bell didn't let the fact that he got disqualified from his first race and then had his first crash get in his way.

The determined young man went on to become a member of the Canadian team.

Kirsten Sweetland ran her first triathlon at age six and hasn't stopped since. A remarkable athlete, she is ranked third in the world as a senior competitor.

Sweetland hopes to represent Canada at the Olympics in 2012 and is training with the 2008 Olympic team in Beijing.

She will race at the senior elite level in World Cup triathlons around the world in the coming years.

The Cosmic Cookie is a Planet Organic Markets original recipe made with hemp seeds, flax, oats and Callebaut chocolate.

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