Whitehorse Daily Star

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Photo by Jonathan Russell

GRAPES – Coach's Corner legend Don Cherry, flanked by Mounties Ian Crowe, left, and Ben Douglas, right, gives thumbs up at the Scotiabank Hockey Day in Canada Community Banquet at the Yukon Convention Centre Friday evening. Cherry shared the stage with CBC Hockey Night in Canada host Ron MacLean.

Whitehorse's Hockey Day in Canada draws record broadcasting numbers

Hockey programming continues to be red hot for CBC Sports, with the Scotiabank Hockey Day in Canada broadcasts notching record numbers just two weeks after the NHL All-Star Game and Super Skills Competition set all-time highs of their own.

By Whitehorse Star on February 15, 2011

Hockey programming continues to be red hot for CBC Sports, with the Scotiabank Hockey Day in Canada broadcasts notching record numbers just two weeks after the NHL All-Star Game and Super Skills Competition set all-time highs of their own.

According to BBM overnight data, audience numbers for the Scotiabank Hockey Day in Canada broadcasts were as follows:

Celebrating the Game Part 1: 315,000

Ottawa Senators vs. Edmonton Oilers: 845,000

Celebrating the Game Part 2 (after the game): 647,000

Scotiabank Hockey Tonight: 778,000

Toronto Maple Leafs vs. Montreal Canadiens: 2.3 million

Calgary Flames vs. Vancouver Canucks: 1.4 million

The second (Toronto vs. Montreal) and third (Calgary vs. Vancouver) games of the all-Canadian triple-header were the highest ever in the 11-year history of Scotiabank Hockey Day in Canada. The "Celebrating the Game” segment of hockey stories across the country airing at noon ET, was the most-watched since the 2007-08 season.

"These record numbers are just further evidence not only of Canadians' love of hockey, but of how deeply they enjoy the level of coverage we offered during Scotiabank Hockey Day in Canada,” said David Masse, senior director for CBC Sports.

"They loved the stories, the passion and the emotion that came through on this special day across the nation.”

The 2011 edition of Scotiabank Hockey Day in Canada celebrated "Trailblazers,” from Whitehorse – and the Yukon – showcasing the many ways in which hockey inspires leadership, innovation and exploration in Canadians – both in the past and the present.

Whitehorse wasn't the only community involved in the broadcast.

In addition to the NHL games, programming involved coast-to-coast-to-coast satellite locations in Cole Harbour, N.S., Quebec City, Que., Oakville, Ont., Regina, Sask., and Victoria, B.C., and a host of community events also took place across the country.

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