The Contagious Mountain Bike club, in partnership with Yukon Health and Social Services is finished up their "Bike your Brains out” helmet campaign with a draw for a brand new bike today, and there's still time to get your name in.

Kate White, from the Contagious Mountain Bike Club, who has been handing out prizes and taking names of helmet wearers all summer, says kids can get their names in the draw if they show up to today's soft opening for the new bike park at Mt. McIntyre with their helmets and bike.

The event, which starts at 6 p.m. and runs until dark, is the final event in the summer long campaign.

Yukon Health and Social Services enlisted the Contagious Bike Club's help with the campaign at the beginning of the summer.

"We partnered with them because they kind of have the cool factor,” said Michelle Boleen, communications for Health and Social Services.

There were several events throughout the summer promoting the use of helmets, especially for biking.

The campaign saw world renowned trail rider Ryan Leech hold a workshop with kids, where he told the young riders why him and his fellow professional riders wear helmets no matter what their skill level.

Afterwards, the riders got a chance to try out a few obstacles and free helmets were given out to those who had none, or for those whose helmets were worn out.

"If they didn't have a helmet, or theirs was old or worn or torn, they got one,” said Boleen.

Other events included the Sima SlamFest, where riders took part in downhill skills classes and clinics.

Throughout the summer, White and others have been searching for kids wearing helmets to enter in a draw for the new bike. Instant prizes were given out too.

White said that new excuses were taken from those riders without – even if they claimed to have one at home – and only those in a group with helmets were allowed to enter.

Boleen says it has been hard for the Contagious Mountain Bike Club to get any statistics on helmet use in Whitehorse, because no beginning numbers are available, but White says the number of helmet users has been climbing.

"It's a really hard thing to quantify,” said Boleen.

"It's on the up and up, but it's still not where it should be,” said White.

Throughout the summer, White has been observing helmet use in the community.

One of her most startling discoveries, is adults who act as role models for children.

She has seen many parents and adults around town not wearing helmets in front of children, including bikers weaving in and out of traffic.

"It's pretty hard to lead by example when that's the case,” she said.

Boleen says research has been done that shows children are more likely to be safe if their parents are.

"There's been huge evidence that if parents or older siblings wear helmets then kids will too,” said Boleen.

White has also witnessed youth carrying their helmets.

"They'll have helmets but won't be wearing them,” she said. "It's still shocking.”

Further complicating the campaign is the city bylaw on helmet use that is loosely enforced.

"The bylaw is downright laughable,” said White. "I think they should be ticketing people who don't (wear helmets).”

"I don't think it's strongly enforced,” said Boleen.

Despite the few challenges, White has witnessed some great things and enjoyed her time this summer.

"I've seen some groups of teens peer pressure their friends into wearing their helmets, which I like to see,” she said. "So peer pressure can go both good and bad ways.”

It's not just White who has enjoyed herself, the helmet wearers have benefitted too. Helmets have been handed out, and lucky helmet users have been handed out prizes.

"It's been awesome,” she said. "We're trying to reward them for thinking responsibly.”

Boleen says that families who may not have access to proper sporting equipment can check out the Kids Recreation Fund, which helps low income families get their children involved with sports.