The Yukon’s Tourism department has launched a webpage and Facebook group to attract B.C. tourists to the territory after the border opens on July 1.
“If you’re a resident of B.C., you don’t have to wait for someday to see the Yukon, because it plans to be open on July 1st to residents of British Columbia,” says a page on the Travel Yukon website dedicated to potential visitors from the jurisdiction.
“So trade your staycation plans for real vacation plans this summer, and get ready for beautiful camping locations, glacier-fed lakes, native wildlife viewings, and scenic mountain hikes far away from the crowds.”
Visitors to the webpage are invited to contact “travel counsellors” for information on travel restrictions and border enforcement.
There is also a link to a “Travel Yukon” Facebook group specifically for B.C. residents.
The marketing campaign launched on Wednesday after the Tourism department was publicly criticized by tourism operators.
Earlier this week, Rich Thompson told the Star that the delay in marketing to B.C. residents was a wasted opportunity. Thompson is the chair of the Yukon’s Business Advisory Council.
“If you’re going to make it available for B.C. residents to come up to the Yukon, you’ve got to be telling them the borders are opening, you’ve got to be advertising to them and be providing packages so they can book with some certainty,” Thompson said Monday.
“As long as there aren’t formal plans in place, it’s very difficult for operators to plan and make bookings; in fact, it’s impossible.”
Premier Sandy Silver announced the launch of the tourism marketing plan during a COVID-19 briefing on Wednesday afternoon.