The Whitehorse Chamber of Commerce launched its new Buy Local Whitehorse campaign on June 29.
The initiative will focus on supporting and building stronger partnerships with local businesses.
The Buy Local Whitehorse campaign will build on the chamber’s “Look Inside” program, which was created to educate Yukoners on the economic benefits of supporting local business.
The new program will pivot from education to promotion to help increase local business sales. That is essential as Whitehorse and the territory begin to reopen, the chamber said.
“It is absolutely imperative to support our local Whitehorse businesses,” said chamber chair Lars Hartling.
“It is important to shop local and experience local. Every dollar spent locally is critical to Yukon businesses surviving these extremely trying times.”
A recent chamber survey on the effects of the COVID-19 pandemic response on the Yukon’s private sector found that:
● 55 per cent of respondents are worried about falling into greater debt or taking on greater debt;
● 45 per cent are worried they won’t be able to pay their bills;
● 29 per cent are worried they won’t be able to retire as planned; and
● 18 per cent are worried about going bankrupt.
“This pandemic has been a challenging time for all of us, but particularly for people who have invested their lives in building the businesses that we rely on,” said Susan Guatto, the chamber’s executive director.
“Local businesses contribute to the lives of Yukoners, they support fundraising programs, sponsor teams and organizations, and volunteer to help wherever it is needed.”
The campaign will roll out over the next four months and will adapt to the needs of local businesses based on the COVID-19 Pandemic.
The chamber supports all businesses and organizations to contribute to the economic, civil and social well-being of Whitehorse.
It’s a member-based organization geared toward supporting local businesses and organizations through providing support and advisory services to further the development of Yukon businesses and industry.
That includes business advocacy, professional training and development, benefits programs, advertising/marketing support and business to business connections.
The chamber represents close to 500 businesses and organizations in the Yukon.
It’s the only accredited chamber in northern Canada to have received the chamber accreditation of Canada’s five-star accreditation rating, recognizing it as one of the top 10 per cent of all of Canadian chambers.