Today, the Star launched a survey to hear from the public about its preferences for news and information.

The survey results, expected by late February, will help the paper decide its future as it meets challenges facing newspapers everywhere: how to increase readership and revenue.

Readers and potential readers can access the survey by clicking the link in the ad, or using the QR code, either in print or on the website.

For readers who prefer a hands-on approach, printed copies are available at the Star’s front reception desk at Second Avenue and Strickland Street.

“We look forward to hearing from readers and people who like the Star but are not currently subscribing,” said publisher and co-owner Michele Pierce.

“We also want to hear from advertisers and potential advertisers.

“The results will be very helpful to the paper as it looks at all options moving forward.”

The Star, which has served the Yukon for 124 years, has a lot of support in the community, says consultant Max Fraser, a former editor who is helping the paper develop a new business strategy.

“The Yukon economy is doing well,” he said.

“Our task is to design products that people want, at prices they want, with news and information they want, while ensuring revenues exceed expenses.

“There are a lot of pieces to this puzzle, and the survey results will help determine the path forward,” Fraser said.

The survey is being conducted by a local consultant, Inga Petri of Strategic Moves. It’s funded in part by the Economic Development Fund of the Government of Yukon.

The survey will close Wednesday, Feb. 7.

Information will be anonymous and confidential.