Whitehorse Daily Star

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Photo by Vince Fedoroff

PUBLICATION ALTERATION – Star publisher Jackie Pierce is seen this morning with great-grandson Leo, born a month ago. After almost 34 consecutive years of daily publication, the 119-year-old paper will go to thrice-weekly publication next week. The logo on the Star building is seen at right.

Star modifies frequency of publication

The Star will begin publishing three times a week on Monday because of tight economic conditions, owner-publisher Jackie Pierce said Thursday.

By Whitehorse Star on March 1, 2019

The Star will begin publishing three times a week on Monday because of tight economic conditions, owner-publisher Jackie Pierce said Thursday.

“After 33 years, we are going back to three times a week because the Tuesday and Thursday papers are not viable anymore,” she said.

“They never made a lot of money, but now they are not making any money, so we have to shut them down.”

Staff won’t be impacted, Pierce said.

But she added she can’t predict what the future will bring.

The new federal carbon tax scheduled to come into effect July 1, for example, will increase costs for everything from trucking goods into the territory to heating costs and power generation, she said.

On the other hand, Pierce added, there are signs the mining industry might return in strength, with Victoria Gold already moving forward with its Eagle Gold Project at Dublin Gulch west of Mayo.

“We just sort of have to wait and take the temperature,” she said. “When it is viable again, we will be a daily again.”

Without having to produce five papers a week, she pointed out, reporters will have more time to follow up on stories and interview more sources.

As well, the Star will continue to provide daily updates to its website.

“So that is the bright side,” said the owner-publisher.

The company employs 17 full-time staff members and several part-timers.

After serving many years as managing editor, Pierce purchased the newspaper in 2002 from the late Bob Erlam, who had owned it since the mid-1960s.

The Star went from a daily to publishing three times a week in the fall of 1982 amid a lacklustre territorial economy.

Several major Yukon mines and the White Pass and Yukon Route railway had just shut down, affecting the paper’s advertising revenue.

The Star returned to publishing five times a week in November 1985, and has been daily ever since.

The Star has been in business for almost 120 years, since July 18, 1900.

Comments (8)

Up 10 Down 0

Always Questions on Mar 6, 2019 at 8:04 pm

I subscribe to the online Whitehorse Star. Usually, the Friday paper is downloaded Saturday for morning coffee & cartoons, not really missing the hard-copy.
The missives of the regular commenters is always interesting.
There is a lot of knowledge & skill speaking to the local (some not so) issues.
If nothing else, I hope people will keep asking questions until they are honestly & sincerely answered.
All the best braving the changes, I plan on sticking with you all the way, you'll have to leave me first! and we've been together 40+ years.

Up 19 Down 0

North_of_60 on Mar 4, 2019 at 2:32 pm

I will support the Star with an online subscription. I hope this gives them the opportunity to grow their webnews.

Up 34 Down 0

Groucho d'North on Mar 4, 2019 at 10:45 am

Another example of the Evolution of Media. I admire how the Star has negotiated the trials of maintaining their business in light of the many competitive options made available through social media and the internet, other local publications- some owned by outside operators with deeper pockets, and the local start-ups looking to fill a niche in the Yukon information marketplace. The advertising game is evolving which is impacting traditional media, but few buy newspapers for advertising except for perhaps the classifieds or the Real Estate flyer. Most people buy a paper or log on for coverage of the news - things that are happening around the world, across the country or up my street. The Star's editorial policies make the most sense to me compared to the others and I will continue to purchase every edition of the Whitehorse Star despite now moving to three day publishing. Please keep up the great work Ms. Pierce.

Up 26 Down 0

Thank you for being the local paper! on Mar 4, 2019 at 9:51 am

... I'll buy a subscription online today.

Up 13 Down 36

Josey Wales on Mar 3, 2019 at 6:08 am

Yes, Star the times are lean, virtue signaling morons make it even leaner with delusional infant like politics based on fairy tales and pixie dust.
I wonder if AOC might share the same DNA as the himbo in Ottawa, seems so riiiiiiiiigggghhht?

Why not just mosey down the street, have a meeting with our elitist ruling class? Fill out a few forms, rebrand as a non profit then have the king and its merry persons fill bags of public money for “the cause”?
Happens near daily Up here, in the land of cognitive dissonance.

Seriously ya might even get a swank new mega building even, it’s all the rage these days in town.
I hold the opinion that yes you are part of thee media, faaaaaar more centrist than near any other leaning so left they fell over decades ago.
For that, I truly appreciate and thank you for.

As we swirl faster into the eddy of socialist waters, government over reach and morph into Venezuela Nord...for profit establishments will feel a big crunch. For many, fatal for their business growth and prosperity.

For clarity even if the “other” was printed daily, delivered to my home with a coffee and fresh baked snack by Neil Young or Shania?
...it would only serve to light a fire, ironically adding to our carbon footprint.

Up 21 Down 0

Geoff on Mar 1, 2019 at 4:33 pm

Logical decision. I guess you're glad you don't have to cut a Saturday paper! Our Lethbridge Herald here finally cut their Sunday paper at the beginning of the year - it seemed like a pointless issue because, among other things, the "Sunday" colour comics were printed in Saturday's issue!

Up 44 Down 2

Yukoner79 on Mar 1, 2019 at 4:28 pm

She's right - the carbon tax is going to put us all in a pinch. The price of propane for my home is up like 50 cents a litre just in the last few years. It's ridiculous to begin with - add a carbon tax to that month after month and it really will hurt. Sorry to see the paper down to three days though - it's nice to have the daily. But to be expected.

Up 63 Down 0

Simon on Mar 1, 2019 at 4:05 pm

Congratulations on keeping the Star alive, kicking butt and true to its roots for almost 120 years.
Don't let the bastards (of time) grind you down.

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