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Patti Balsillie

Sima Summit sets June 10 as next deadline

Great Northern Ski Society officials have set June 10 as their next deadline in continuing to look at the long-term plan for Mount Sima, society director Patti Balsillie said this morning.

By Stephanie Waddell on May 27, 2013

Great Northern Ski Society officials have set June 10 as their next deadline in continuing to look at the long-term plan for Mount Sima, society director Patti Balsillie said this morning.

Last Thursday evening marked this month's second closed-door Sima Summit session.

The gatherings were held after the society approached city council earlier this year seeking $400,000 in short-term funding to keep the ski hill open. It also sought long-term core funding estimated to be up to $400,000 annually.

While the city didn't provide the funding, the Sima Summit events were organized to look at solutions for the hill.

After the initial deadline of March 31 passed to keep the hill running, officials looked for other ways to stay open, laying off five employees, with only three staff staying on.

Summer operations began over the weekend, though Balsillie did not have information on how many sun worshippers were on the hill to take in the summer adventure park.

Her role with the board has her focusing on the summit, she explained.

"It was really positive,” she said of the most recent session.

Last Thursday's summit drew about 30 stakeholders. They included government officials, user groups and private business representatives who have been involved with the hill over the years.

It's been argued on several occasions that more of a community-based approach needs to be taken in coming to a long-term plan for the ski area.

The second meeting focused on what the future may look like after the first meeting was directed at providing everyone with the hill's information.

On Thursday, the user base was discussed, as well as how to be more efficient with expenses and understanding the opportunities that may be there to enrich revenue.

Over the course of the evening, the 30 or so on hand were divided into eight working groups which were then tasked with producing concepts for how the hill may operate in the future.

A total of 25 pages later, Balsillie said, three major themes emerged from all the ideas. They included focusing on growing the Sima community; cutting down on expenses and expanding revenues.

Making it clear that what came forward was ideas only which have yet to be explored, she said concepts such as bringing in a tube park, for example, could help both grow the fan base with

an activity that is family-friendly and doesn't require users to know how to ski or snowboard.

"It grows that hub idea,” she said, referring to a number of suggestions that came forward to make Sima a gathering place for the community.

Growth of school and youth programs was also suggested as a way to increase the fan base.

User fees and what they would mean for different organizations which use the hill was also brought up.

No one suggested simply writing a cheque, she stressed, noting involvement from various levels of government may not be in the form of cash, but could perhaps involve off-setting some of the hill maintenance with the help of city staff.

Three city councillors – Betty Irwin, John Streicker and Dave Stockdale – were at Thursday's meeting.

On June 10, Balsillie said the full findings out of the meeting will be made public, though just what form that will take – whether it be a public meeting, online or some other means – has yet to be determined.

The board has also been making use of its website and Facebook page to keep the public up to date on the future of the hill.

Balsillie also emphasized the society is a volunteer board.

Members are not compensated for their work, noting there have been some misconceptions that board members are paid for their efforts.

Comments (14)

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Clive Live on Jun 3, 2013 at 11:29 am

Informed - so these closed door meetings where they could efficiently work out their problems comes up with (quoting this article) these 3 earth shattering pronouncements: "They included focusing on growing the Sima community; cutting down on expenses and expanding revenues".

Any grade schooler with a lemonade stand could have told them that in 2 minutes. Get more customers, spend less money and get more money in. I don't use Mt. Sima and don't care if it stays open or not, but I don't agree with flushing more public money down what appears to be a poorly managed site. You can argue how well it's managed but since they won't open the doors or the books (details not general expenses) then I can only judge them based on their results-POOR.

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Joel on Jun 3, 2013 at 9:29 am

One of the Originals: Look on the Mt. Sima website. 25-30K was their most recent estimate for the year.

I was mistaken about the Canada Games Center...they were just under 1 million users not the 700K+.

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Just Say'in on Jun 1, 2013 at 9:25 am

" One of the originals" Maybe by your name you are one of the problems. You don't seem to grasp the economic facts. My opinion is worth Millions obviously not cents. The old lift just needed to be repaired, No one knew how to fix it. When the new lift was up and running and something went wrong with it they were just as stuck because guess what, they didn't know how to fix it either. It is a total joke and a very expensive one.

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One Of The Originals on May 31, 2013 at 9:56 am

I am always amazed at how everyone is an expert. I don't believe that GNSS has even estimated how many skier visit they had last year. The market and the slope capacity can easily support 25-30K skier visits a year but I suspect that they are still under 20K.

Mt Sima was selected and designed as a community ski area and has always been marketed as such. Every ski area is generally run the same way. You provide good reliable transportation up the hill and provide good snow conditions for coming down and hope that your customers enjoyed the experience enough to keep coming back and bring others with them. The big difference between a community ski area, a regional ski area and a destination resort is the size of their principal market and the size of the facility to meet that market and their marketing plan, not how it is run.

Now we have a ski lift expert. The old lift cost lost days of operation, had costly repairs and killed confidence in the ski area. There was a 60% increase in skiing related revenue from that last year with the old Riblet chair and the first year with the new chairlift. That was largely due to increased confidence.

If you are not an expert or don't do the research your opinion really is worth only cents.

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Just Say'in on May 30, 2013 at 6:00 pm

We have a bunch "Snow Bunnies" running the hill. No one with any business experience. You don't just go out and build a very expensive summer park and zip line just because you would like one and maybe it would bring in summer revenue. Look at the demographic of our tourists. Most are way to old or able to take part in this kind of activity. A local existing zip line business approached the hill a number of years ago about operating on the sight and had the idea stole from them. GOOD MOVE GUYS. We didn't need a new lift we needed new people. This is a community ski hill, not a destination or resort and never will be.

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Joel on May 30, 2013 at 8:57 am

Informed, they need an extra 300-400K per year to run (as in that is the money they are short after having their most successful year ever)

Closed door meetings are inherently secret. The board has not been able to fix the issues at the hill so far so I am not sure how they are able to pick people that can find solutions.

By GNSS numbers, there were 25-30K visits for the year in comparison to 700K+ to CGC. There is no comparison there.

They did increase season pass sales by 300% last year and did much better on day camp sales than previous years. This is a plus

Here is my 2 cents worth. The board has to start to realize Sima is not a huge destination. It is a community hill and should be run like one. Once it is no longer being run like a large southern resort, their money issues will be solved.

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Uninformed on May 30, 2013 at 7:52 am

Informed said:

- Mt.Sima has always been a non-profit City-owned asset run by the Great Northern Ski Society.

Some certainly did profit. How much in wages did the paid employees rake in each year?

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Informed on May 30, 2013 at 5:10 am

June - here are some FACTS for you:

- Mt.Sima has always been a non-profit City-owned asset run by the Great Northern Ski Society.

- Mt.Sima has never, no should it ever, required $8 million per year. Mt.Sima requires approximately $300-400K per year to run as a year-round facility, and that is an amount which is decreasing.

- The Summit meetings were not secret meetings - they were closed door meetings aimed at being informative and efficient in finding solutions to Mt.Sima's need for long-term funding. Those invited to the Summit were those who the Board felt had the most experience and insight into the situation. The meeting minutes have been made available to the public on Mt.Sima's Facebook page and website. These minutes are absolutely available to anyone - perhaps you could request a copy for yourself?

- Mt.Sima can and has been used for local, national and internationals trials and competitions in both winter and summer. Mt.Sima has hosted the Junior National Freestyle Championships (2006), the Canada Winter Games (2007), AFD Fueld Gravity Cup (2012), the Arctic Winter Games (2012), Yukon Cup (annually) and the Yukon Championships (annually). Mt.Sima also hosts a number of local competitions sanctioned by the governing bodies of each sport including Snowboard Canada, Canada Freestyle Ski Association and Alpine Canada.

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June Jackson on May 28, 2013 at 6:18 am

Jackie.. totally agree..right on..

Arn.. I sure agree with you on the roundabouts and suburbia..WhistleBend is a nightmare..have you seen that roundabout? However, roundabouts and subdivisions are not the issue..the issue is how many people have to use Sima to make it worth 8 million + dollars a year? and taxpayer funding, and how much more in increased taxes are you willing to pay. For myself? none..I am real tired of tax hikes.

B.Foster..I don't understand why you would try to compare Sima to the CGC, but since you have done that, CGC welcomed 720,000 visitors last year..how many did Sima welcome? I'd say 720,000 people in the facility justify a taxpayer investment. Sima..does not..

http://canadagamescentre.ca/default.asp?mn=1.3.334

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Jackie Ward on May 28, 2013 at 4:59 am

I'm just saying that this hill has left a really bad taste in my mouth. From the millions of tax payers dollars spent on it. To the secret meetings. The 7 managers. It's all just been a bad gong show. From what I've seen, the current management hasn't got a clue on how to run a hill. I think that's what this hill needs. Out with the old in with the new.

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Arn Anderson on May 28, 2013 at 1:59 am

Whiny taxpayers whining about tax money they don't own and never will. You may pay the phony taxes, but you are not the only one on the planet who does. I rather have this inept city council pay for 10 Mt Simas then what they really have in store for us, like more roundabouts and suburbia.

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B. Foster on May 28, 2013 at 1:26 am

Jackie....Sima should be looked at and considered in funding the same way as the CGC. You may not use the hill...so what? You should not presume that you speak for everyone...or anyone but yourself. I must have missed the referendum regarding Sima's future...being that the community has spoken.

And Sima is NOT a private business....gawd.

June...pretty sure Sima has always been a society. A not for profit society can roll revenue back into itself in the way of investing in infrastructure, pay wages, pay contractors.

I suppose a private business could form a society if it decided not to operate for profit!

Here's a nice statement...."And, I don't care..I just don't want it to be MY money"....apparently you'd be fine with it as long as none of YOUR money is involved. Ever thought about paying taxes somewhere else?

Sima has a lot to offer. Not to everyone maybe but by extension neither does the CGC....personally I have never used the place (the CGC). This does not mean I desire to see the place closed simply 'cause it's not my cup of tea.

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June Jackson on May 27, 2013 at 9:25 am

30 people out of..hmmm 25,000 turned out to take part in secret meetings.. I have written before that I am totally against taxpayer funding for Mt. Sima. Besides the Hougens Group, (Craig Hougen is President of the GNSS) which owns all the sports and equipment stores, and Canadian Tire, no one in town benefits that I can think of..if there are others, someone mention it please. The hill can not be used for trials and competitions, it is not competition regulation standard.. so it is no good as a tourist destination. It sucks up money, OVER 8 million dollars a year.

Mt. Sima was not always a "Society". If we hand out taxpayer money to support this, then the owners of Takhini Hot Springs can form a "Society" or "Association" and ask for funding, and The Canoe People.. or, in reality, anyone with a business that can claim they offer a needed 'service'. The precedent will be set with Sima. As with anything else, someone is making money out of this. And, I don't care..I just don't want it to be MY money.

There are a LOT of people in Whitehorse that don't pay property taxes, but get the benefit of the benefits taxpayers money has paid for. We just forked out a 4% tax hike, CGC is closed on holidays, and Sima wants money??? and, they're tired of fund raising, they want an auto check cut for ? million plus? every year without even having to ask for it

If Sima can't cut it.. close it.

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Jackie Ward on May 27, 2013 at 7:51 am

The term "community based approach" is dummy terms for it's Whitehorse's problem so ante up. It is not our problem. The community has spoken. And it has said loud and clear you are not getting any public money for your "private" business. Frankly I'm getting sick and tired of this. If you can't sustain yourselves, CLOSE.

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