New federal regulations which will make airfare advertisements more honest won't affect Air North, according to the airline's president.

"We show everything in our advertising,” Joe Sparling told the Star earlier this week

"I don't see why we'll have to change anything.”

An example of the full disclosure approach is found on p. 7 of today's Star.

The regulations will require Canadian airlines to include all fees and taxes in their advertised prices so there will be no surprise to consumers when they get to the real ticket price.

Undisclosed fees include those from Nav Canada, airport improvement charges, fuel surcharges, insurance costs, air security charges and general taxes.

Air North tries to disclose the complete cost of ticket up front, said Sparling.

"That's what people want to see.”

He said Air North tries to illustrate the myriad of fees and taxes that go on top of the base fare so consumers know what money is going to the airline and what the government will take in.

Sparling is surprised that the government is targeting the airline industry in particular, especially since Canadian carriers have to compete with passengers paying lower taxes in the United States.

An increasing number of Canadians living near the border routinely drive to the U.S. to catch flights there at cheaper costs.

It will take the Canadian Transportation Agency a year or more to consult with stakeholders and draft the new rules.

Air Canada, which also has scheduled flights into Whitehorse, was not available for comment on the new federal regulations.