Jones is knocking at success' door with Fornequiem
Experimental music artist Steve Jones is at it again.
Experimental music artist Steve Jones is at it again.
Under the moniker of Fornequiem, Jones has released a second album of ambient electronic music, recorded and produced at his home near Haines Junction.
Despite living in the utmost of isolation, with the power of the Internet, the world is listening to his music.
Entitled Gondwana, it is an album of hope and dreams of what the future will bring for humanity.
'Godwana is about showcasing what humans are capable of,' he said in an interview with the Star at his home.
'It's about the beauty and mystique of the world about evolution.'
The title for the album has its basis in geology, being a name of one of the original super-continents which existed long ago.
'Gondwana we are all one, all aspects of one great spirit,' he added. 'But my listeners need to be the judge of that.'
Jones was born in England to South African parents. At six months of age, his family moved back to South Africa. At the age of 16, his family then moved to Australia.
In 1990, after having visited the Yukon four years earier, he came to the territory and settled in Whitehorse for seven years, before moving to Tasmania in 1997 to be closer to his family. He could not stay away, however, and returned to the territory in 2003.
'This is a beautifully inspirational place to live, just so raw,' he said, talking about why he came back. 'I can't see myself living anyplace else.'
Apart from a few piano lessons when he was 10, however, Jones has no formal musical training.
At the end of 2004, with a dream of always wanting to explore for himself the musical styles of his boyhood favourites, like Peter Gabriel or Pink Floyd, he bought a synthesizer, connected it to his computer and almost immediately began composing.
Half a year later, he triumphantly released his first album, Anarchy, full of hope for the future.
Unfortunately, the album did not sell nearly as well as he expected.
'Anarchy was not a sales success,' he conceded. 'I learned an awful lot about music production.
'With Anarchy, I learned I've got to find my market. It's not pop music, not smash hits on the radio; it's a niche market.'
Indeed, his music defies easy classification. While he may be talked about in the same field as other electronic artists, such as The Postal Service, Self or Android Lust, individual nuances make all such artists unique and at times incomparable to one another.
'We've got to still find the market,' he stressed. 'After making Anarchy, it was hard to deal with the reality of what I had to produce.'
While on first listen, Gondwana may sound quite similar to Anarchy, with this second work Jones has progressed considerably in terms of technique, ability and creative fervor.
'This album was recorded and mastered in a completely different way,' he said, noting engineers were given explicit instructions to master the music not for radio, but rather the highest listening quality.
'I wanted a full audiophile-quality sound,' he said.
While the first album was mostly created synthetically, Jones expanded his repertoire this time around by adding more natural sampled sounds, recorded in and around his home.
'This album has quite a lot of samples,' he said. 'Gondwana, the title track, has a background sample right through it.'
For this sound, Jones built a waterwheel out of halved oil drums, with one of the paddles slightly off, and then set it turning in the creek near the home. The resulting sound is a splashing, rhythmic limp of a beat.
'There are also samples of squirrels and chickadees,' he said. 'You have to listen for them they're hidden, below the surface, or quite tweaked.'
In terms of the music itself, the album begins light and fast, almost with a dance-beat feel to it. From there, it twists and turns, winding its way through a melodic landscape of surreal audio imagery.
'Let Me In is the most aggressive track and seems to be very popular,' he said, referring to the ninth track on the album.
The sounds of birds, insects and rushing water on the title track, Gondwana, give the song a tangibly natural feel.
'Deception is more out there,' he said. 'It's the first track I wrote.
'It was inspired in the early hours of the morning on July 7th, 2005. It was raining that night and I recorded the rain. Unbeknownst to me, right at that moment, the London bombs were going off.'
In the twilight of that strange night, he ended up composing one of the more complex pieces on the album.
'The themes of Gondwana are of let and let live, evolution and where we are going as a species,' he said. 'The next big breakthrough will be aspiritual awakening.
'What happens when you think negative things? What happens when you think positive things?'
Despite having heavy messages, Jones feels much of the album can be accessible to most musical tastes.
'There's no strong political statement,' he said, noting how Anarchy had the opposite sort of appeal.
'I spend a lot of time thinking about the world Anarchy draws those kinds of people, fighting for peace.'
With Gondwana, however, more organic sentiments persist.
'A lot of people are interested in mysticism and spirituality, the concept of living in the moment, freeing your mind,' he said. 'I feel like I'm going from the peace movement to the love movement.'
In terms of marketing, Jones is taking a different approach than he did for his debut album. With Anarchy, he sought to entice the media by sending out a CDs to selected radio stations and newspapers in Canada and selected other parts of the world.
For Gondwana, however, he has turned his efforts entirely toward the Internet. In addition to his own website at fornequiem.com, he has dilligently worked to create a network of devout listeners at myspace.com, where users are encouraged to make connections with each other.
On SoundClick, a website where visitors can listen to Jones' albums, but not download them, several of his tracks have ranked very highly in the charts. For instance, Nagasaki Sunrise, a single from the first album, at one time ranked 30th of around 30,000 in its sub-genre.
'It's actually doing pretty well,' he said.
Jones has even made a selection of four tracks from his albums available for download on his myspace website.
'If they're not going to buy it, why not give it away?'
Now turning his efforts toward further promotion, Jones is also working on a book project and has begun to think about his third album.
'The next album is in its infancy I don't know where it'll go,' he said. 'One thing I can say is there could be more sampled sounds.'
Undeterred by the harsh realities he faced following the release of Anarchy, Jones has nothing but optimism for the future.
'I've made up my mind: this is what I'm going to do,' he said. 'I will succeed. It's something I'm very happy with here. I know that people who like the same kind of music I do will like it.'
Will success find him? If Jones continues to make great music, no doubt this is only a matter of time.
'I'm knocking at that door,' he said. 'Someone might have answered it, but I can't say for sure yet.'
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