Photo by Whitehorse Star
Pictured Above: PATTI BALSILLIE and DAN CURTIS
Photo by Whitehorse Star
Pictured Above: PATTI BALSILLIE and DAN CURTIS
More than 30 officials showed up last night for a closed-door summit to help map the future of Whitehorse's struggling Mount Sima.
More than 30 officials showed up last night for a closed-door summit to help map the future of Whitehorse's struggling Mount Sima.
Dubbed the Sima Summit, the meeting included both territorial government and municipal city councillors, as well as the ski hill's volunteer board. It is the first of two meetings scheduled for this month.
Last night's gathering was billed as an information session for stakeholders. A second meeting next week is planned to come up with solutions.
News of the multimillion-dollar ski hill's financial foes first garnered major public attention in March. That's when the Great Northern Ski Society appeared before city council and asked for $400,000 in immediate funding to keep its doors open.
This is in addition to core funding that was estimated at the time to be another $400,000 a year.
Society director Patti Balsillie said today there are a number of misconceptions the board has been fighting against ever since.
"There's a funny path that people think we're on, that it's ‘just put more money into the existing model and just keep going with our eyes closed and just keep funding that,'” she said.
"That's not at all where anybody wants to be, we need to find out what the new path looks like and how to figure out the expense side, new partnership models, new ways to build new fans...”
Balsillie called next Thursday's second meeting "a whiteboard moment” to brainstorm all sorts of idea.
The public is also mistaken to think "That we are still waiting for the city of Whitehorse to write us a cheque for $400,000 and that we advocate for taxes to go up to help pay our accounts payable. That is so wrong,” she said.
Balsillie said that once the group's "drop dead Charlie date” for the initial $400,000 came and went on March 31, they worked to find other solutions.
"We're past that, it didn't come, we've let go of all of our staff. If there isn't a community driven approach, there will be no GNSS and the assets will be broken down and sold or whatever they decide to do with the assets, they belong to the city.”
Five employees were let go. Now the facility is left with only three people, two to maintain the equipment and one to handle day-to-day activities like lodge bookings.
"I'm not sure the ask today is more public funding,” Balsillie said.
"I think the ask today is that everyone has to have a shared role in whatever the solution is. In a perfect world, in three to five years we are independent and self sustaining because we've figured out new operational models.”
As for what that model could look like, that will be the focus of next weeks meeting.
Territorial cabinet spokesperson Matthew Grant said today the government is interested in taking part in conversations surrounding Sima. However, it will not be providing any "ongoing operation funding for a municipal project.”
Grant said the government has provided money to the ski hill over the years through multiple programs that are accessible to all similar groups in the territory.
Meanwhile, Mayor Dan Curtis, who attended the meeting, did not provide any details about what he thinks the solution would be.
Today, Curtis reiterated that whatever the answer is, it needs to be a "community solution.
"Community is not the City of Whitehorse...it has to be all the stakeholders coming up with a well-rounded solution,” he told the Star.
Curtis said he is looking forward to next week's meeting to hear "everyone's suggestions.”
Balsillie said she stands by the decision to hold the meetings in private.
"If we had 90 people in the room last night, and media people wanting to ask questions, that would take us down and be negative; it would have been very, very unconstructive.
"We would have left yesterday in the same place we were three months ago.”
At the meeting, the group heard from Kevin Grogan, general manager of Vista Ridge ski hill in Fort McMurray, Alta., a park that itself once struggled financially.
"I don't envy anyone's task,” he said today. "I don't envy the councillors' task; they're the ones that are there front and centre, and I don't envy the board's tasks either because it's going to be hard work.
"But I think it's an important facility for the community.”
Grogan said he believes some sort of funding help will be needed.
"I don't think any small community area in the country makes money. But, with a small subsidy, it would make it a relevant and important part of recreation,” he said.
"Forty-two per cent of ski hills are not self-sustaining and have some degree of municipal or government support, be it subsidy or creative partnerships,” Balsillie said.
"That's what we need.”
Meanwhile, summer activities will include Wildplay's Monkido Aerial Adventure and high-speed ZOOM zip lines.
Wildplay's Chief Experience Officer Tom Benson says his company will be taking a more hands-on approach to the park this year, bringing in trainers from Victoria to teach local staff.
Benson said the six-week season last year was not enough to gain any real momentum or judge the project's success.
Balsillie said Holland America has expressed an interest in the park's summer activities.
"They want to come up and see, for their leisure groups and tour itineraries, if the experiences of Zoom and Monkido meet with that audience. If we can do that kind of business well, this is a whole new segment.”
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Comments (7)
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Arn Anderson on May 22, 2013 at 6:14 am
Fire the urban planners and city engineers as they continue down the path to make Whitehorse a southern suburbia. Take their salaries and keep the hill open, in matter of fact, build 10 more MT Simas because I love more drama!
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B. Foster on May 22, 2013 at 1:27 am
Fake crocodile tears...would in fact be real tears by definition I think. Redundant statements are like that some times Jackie....no worries.
As for Sima. It has much to offer the community. It has the infrastructure in place and a good amount has been invested to make it a safe and enjoyable experience.
It blows me away that people can't get their head around the fact that Sima offers many benefits that are hard to calculate, especially for our youth. Money is what money is...for the betterment of our communities and the well being of those we love.
So many issues here with so few that really understand the serious implications involved in running this facility; safety, risk management,training, staffing, snowmaking, park planning, event planning, equipment maintenance, building maintenance.....on and on and on. It is a serious undertaking.
Many seem to think "just keep it a small part time winter operation" without considering that you will never staff such a venture AND provide adequate safety and risk management. It's impossible simply because of staff turnover inherent to a small time operation. Yet consider that the risks involved are right up there with ANY hill in the country...people in the air and sliding down the hill...risky stuff.
Trying to generate summer revenue has ALWAYS been on the drawing board for SIMA as have strategies to retain staff from year to year. In the past they have paid for consultants to tell them what was wrong, then ignored what they were told and carried on as per usual which meant the same old high turnover of staff. The last few years have been different that way it seems...they are trying to hire locally and train in order to keep staff from year to year (right Sima?).
To try and scrimp on this and save on that is all fine and good but remember...the ski industry likens a chairlift to a passenger plane...who wants to fly with the airline that cuts corners.
We don't need to reinvent the wheel when it comes to Sima. There are many small hills out there that provide a decent experience at a reasonable price...there is no reason on earth that Sima can't be one of them. To simply kill the hill is short minded and selfish...lord knows there is no short supply of those two ingredients when it comes to Sima.
Whitehorse chose to invest in Sima and did. Now lets hope that the whiners will shut up for the few years it takes to prove out the business model. It doesn't happen overnight....in anything.
Personally I hope that Mayor Curtis and council supports Sima and that in doing so will not become a one term ponys.
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Josey Wales on May 22, 2013 at 12:43 am
Should the headline not have read...I don't envy any taxpayers?
Yeah, I thought so too.
Terrace the hill and wedge as many condos as one can, to appease all the city folk whom are here (for now) whom enjoy living in cages.
So very sick of the financial resources wasted on elitist special interest groups.
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Rory Mac on May 21, 2013 at 3:23 pm
What Mt Sima needs to understand is that the people paying to be there are in fact customers. Sima has come a long way since 1993 but somewhere along the way, the people visiting there stopped being treated like they were part of the Sima community. With an upgraded chair lift, new lodge facilities and snow making equipment, Sima should have no reason to see its attendance so low.
Conditions were at their best this Spring and the parking lot was always half empty. I remember in the late 90's, there used to be cars parked down the road as far as the eye could see.
My advice is to treat your customers right and they will in turn be there for you. Start by asking your customers what they expect from you or what they want changed - and a city council meeting is not the right place to get their opinion, you should have been asking all along.
In regards to city funding, I'd like to see the bill for keeping the Canada Games Centre running for 1 month. 400K might not sound so bad after seeing the money that's injected into that place. In my opinion, Sima is just as important as a municipal facility as the Games Centre.
Last but not least: Jackie's comment above suggests all the mangers should forfeit their pay until this is sorted out...? Just because you work for a non-profit doesn't mean you don't deserve to make a living. I'm sure their salaries are not outrageous especially after you factor in all the hours they put in.
Whitehorse needs Mt Sima! Don't give up!
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Jackie Ward on May 20, 2013 at 8:21 pm
Chuck Tobin had an outstanding article in Friday's Star. Them meeting behind closed doors is nothing short of illegal. I hope someone figures out what's really is going on here. IMO just close this stupid hill. It's not the community's problem. So stop trying to make it that way. If you guy's really, and I mean really cared about the survival of your precious little money pit then you managers would forfeit your salary until you can figure everything out. But you won't You will just whine and complain, "gimmie gimmie gimmie, won't someone please think of the children?" Sorry, I'm not falling for your fake crocodile tears. And if council gives you more money you can bet that the mayor and councilors will all be a one term ponys. Except Stockdale, as he actually lives in the rafters at city hall so there's no chance of him ever leaving.
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yukonlinda on May 19, 2013 at 12:20 am
She is a volunteer board member... GNSS doesn't pay their board members.
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Simple question on May 17, 2013 at 4:19 pm
I have a question.
How much is Ms Balsillie earning this year?