Editor’s note: In this look back at 16 years at the Whitehorse Star in advertising, from 1984 to 2000, Jean Jobagy, imagines what she would say if interviewed by a Star reporter about her time at the paper. This is her story.

As the final edition of the Whitehorse Star graces the hands of readers, we pause to honour the legacy of those who have shaped its storied history.

Among them stands a figure whose journey from advertising sales representative to advertising manager epitomizes the spirit of dedication, innovation, and community that has defined this institution over a century.

Recalling her years at the Star, Jean Jobagy fondly reminisces, “The memories flood back, reminding me of an incredible time and place to work.” Transported back to the Yukon of the 1980s and 1990s, she paints a vibrant picture of a close-knit community where work and play intertwined seamlessly.

In 1984, armed with youthful enthusiasm and a portfolio brimming with potential, she embarked on her journey at the Star. Clad in a dress suit and heels, she made her mark during the interview and with then advertising manager, Jackie Pierce, who was taken aback by her preparedness. The next day she was hired, and as they say, “the rest is history.”

Beginning as a shy newcomer, she quickly found her footing, forging genuine connections with the Yukon business community. Shedding her corporate attire for a more down-to-earth approach, she became a trusted ally and confidant to clients, blending seamlessly into the fabric of Yukon life.

Among her proudest achievements was the transition to the Star from a community newspaper to a daily publication, a testament to her adaptability and foresight. From selling ad space to crafting ad campaigns and offering business advice, her role encompassed myriad tasks, each undertaken with passion and dedication.

Yet, amidst the hustle and bustle of the office, there were moments of levity and camaraderie. Practical jokes and pranks were as much a part of daily life as deadlines and meetings, fostering a sense of camaraderie that transcended the workplace.

Her journey culminated in her ascent to advertising manager, a position fraught with challenges and responsibilities. Tasked with generating revenue to sustain the publication, she navigated the pressures with grace and determination, a testament to her leadership and resilience.

Reflecting on her time at the Star, she cherishes the once-in-a-lifetime experiences that defined her tenure.

From chance encounters with Hollywood royalty to witnessing historic events unfold, each memory is etched indelibly in her mind. One such precious moment was when she had the opportunity to cover an Edmonton Oilers hockey game, an experience she describes as “my once in a lifetime moment was when I interviewed the healthiest guys on the planet in their dressing room after the game.” That is a moment she will never forget.

Among her proudest accomplishments was her role in the cleanup of a section of the Yukon River, sparked by a chance discovery during a hike with a Star photographer. The subsequent community outcry led to tangible change, a reminder of the power of journalism to effect positive change.

As she bids farewell to the Whitehorse Star, she leaves behind a legacy of resilience, integrity, and community spirit. Though the newspaper may cease publication, the memories and friendships forged within its walls will endure, a testament to the enduring power of storytelling and the bonds that unite us all.

By JEAN JOBAGY