Whitehorse Daily Star

Bus pass ads prompting some comments to city

The city is reviewing its advertising policy and has placed a moratorium on transit pass advertising, but not before a few transit users brought home passes featuring the territory’s MP.

By Stephanie Waddell on January 5, 2015

The city is reviewing its advertising policy and has placed a moratorium on transit pass advertising, but not before a few transit users brought home passes featuring the territory’s MP.

City manager Christine Smith said this morning the review had already begun prior to the sale of January bus passes, which feature an advertisement for Yukon MP Ryan Leef.

However, the transit department hadn’t been informed of the review before the ads were sold and the passes produced.

Essentially, anyone who books and purchases the space first could advertise.

A moratorium has since been placed on the bus pass advertising space.

The city has received a few comments about the ad, Smith said.

In a letter published in today’s Star, local resident David Millar describes being “disgusted and appalled” that a photograph of a politician would be featured on a bus pass.

He suggested a public bus pass should not feature any kind of political message.

Smith said the review, being conducted this month by city management, will look at how other jurisdictions deal with advertising.

It will also examine whether any regulations should be placed on who can advertise, among other issues being explored.

It will be up to administration to make any changes to the policy out of the review, she said.

In the meantime, the moratorium will remain on the sale of bus pass advertisements.

Leef could not be reached for comment about his bus pass ad before press time this afternoon.

Comments (11)

Up 0 Down 0

eric zalitis on Jan 20, 2015 at 8:13 pm

My son just got a pass today and it looks like a membership to a political party, if the city put on a moratorium why did he get it?

Up 94 Down 18

Salar on Jan 7, 2015 at 1:33 pm

@Yes to
Yes anyone should want a good advertising vector......the fact it was Leef on the pass was so abhorrent, there was a huge outcry. He has done nothing but tow the line while programs and federal jobs were slashed in the Yukon.
Why would we want to send him back to Ottawa in the next election?
His party won't be in power.

Up 82 Down 80

Yes to raising revenues from promotion on Jan 7, 2015 at 10:38 am

The COW should sell promotional material to raise revenues. Next you will see liberals asking the mayor to put their face on public transit. Good for Leef for an innovative idea that is very smart business that is why we have to send him back to Ottawa.

Up 7 Down 13

Sandy Helland on Jan 7, 2015 at 7:08 am

It's a kind of false advertising.
Hitching a ride.
It's wrong.

Up 32 Down 64

Tater on Jan 6, 2015 at 4:16 pm

It's revenue. Why would anyone care what's pictured on the bus pass?

Up 197 Down 104

Mark Southerland on Jan 6, 2015 at 1:14 pm

I think Ryan's ad was in poor taste.
The mail outs from Ryan are not respectfully presented as well.

One recent mail out poll from Ryan essentially asked people to comment on if Seniors were special and deserving of special treatment or if they should not be treated special and be ignored. Whomever worded this poll needs sensitivity training.

Up 54 Down 2

BnR on Jan 6, 2015 at 6:52 am

Nothing the matter with revenue generation. That's what parking meters are. City's are tasked with service provision, and that's not cheap.
What's wrong is having politics mixed with business, and it's not even election time yet.
It's kind of ironic though that Leefs handlers would think this was advertising money well spent. There are generally two kinds of citizen riding the bus: lower income people who depend on the bus for transport, and environmentally conscious people using it to reduce their own Carbon foot print, and both groups are unlikely at best to support Leef. Kind of like the NDP advertising at the Cordilleran Round Up.

Up 52 Down 2

maggie on Jan 6, 2015 at 3:51 am

The city transit is losing money each year as people are getting cars. Just for myself and my 4 kids to ride the bus one way is 7.50 one way for one ride now take that 7.50 and add it up for the amount that the bus would be. I added it up. I might as well pay for gas and get my own car. Buses sometime are not on time which makes you late for an appointment or they are early which makes you miss the bus. So yes, they will lose money cause I am not going to stand outside and wait for a bus at -40 with no shelter with kids. No thanks when I can call a cab or get a ride and give gas money.

Up 42 Down 78

Just Say'in on Jan 6, 2015 at 12:36 am

I have absolutely no problem with it if he is using proper funds. Should the city be deciding what we should see? Is that kind of censorship any better? There may be many things that I don't like, how is the city to know what will offend any individual. More people wanting a NANNY STATE. Get over it.

Up 67 Down 20

JuneJackson on Jan 5, 2015 at 7:16 pm

By putting Leef's face on the the passes, it sort of implies that somehow he is responsible for supplying the ride.. I agree with Mr. Millar, that any municipality advertising should not be used to appear as if it is promoting any one political party.

Up 67 Down 13

Smurf on Jan 5, 2015 at 4:29 pm

Transit is losing a lots of money every year, gets subsidized from top to the bottom and we have a very luxurious system for a small town that is expensive to run!
No wonder they have to get some money somehow!
We'll see who's advertising next? The City itself - selling shares for our new "castle"?

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