Two young Whitehorse women are talking about the upcoming federal election in the format that most millennials will understand – a YouTube video.

A dinnertime political discussion with family prompted 24-year-old Heidi J. Loos to start thinking about whether she could do something to influence more young voters to turn up at the polls.

Enlisting her friend Nina Reed, who has both a better video camera and experience in narrative filmmaking, the duo decided to interview young voters in a quick, snappy compilation video – a fun and approachable gateway to voting in four minutes or fewer.

“It’s really pulled me in,” said Reed, adding that the four interviews completed so far have triggered some interesting and fun conversations.

“Politics isn’t as intimidating as I thought. It’s really quite simple,” she said.

The young women have interviewed their subjects in their places of work, adding that it reveals a little bit more about each subject’s personality.

Part of figuring out where you stand politically, the pair believes, is figuring out first what you care about.

From there, you can see which political party or leader cares about the same things you do, and go from there.

So, they ask their guests, “What do you care about?”

It’s a question they feel most people have a formulated answer to already – and asking it becomes a strategy to debunk the myth that younger people don’t know enough about politics.

“It’s really important to us that people know that they don’t have to know a lot,” Reed said.

Another question they ask is how it feels to vote.

This is where the two young women’s differences show through – Reed gets an added bounce to her step post-vote, while Loos finds herself in a moment of panic, quickly second-guessing her choice.

And if the emotions associated with voting aren’t enough to inspire new voters to head to the polls in October, perhaps the educational portion will.

“It’s assumed that people know how to vote and where,” Loos said.

Another aim for the video is to feed people that information.

Of their interviews so far, several issues with the voting system have come up.

One person brought up the “archaic system of voting,” and suggested that voting be available online.

Others have indicated that moving around a lot makes it onerous to register as a voter, and the difficulties of voting in rural Yukon communities.

In the last federal election, less than half of the population aged 18-24 voted in the Yukon.

Reed and Loos also threw around the idea of getting the territory’s federal candidates to speak about voter turnout for the younger population.

If they get enough interviews, the girls may make the video a series.

The first instalment will be unleashed onto social media in mid-September.

Interested interview subjects can contact Loos by phone at 333-3719 or email at heidijloos@gmail.com.